Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

Listen Click to Subscribe on Your Favorite App! Notes Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely’s journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques.… Continue reading Compelling Sales Prospecting (with Data) Ft. Ashley Cummings

7 Tips to Be Ready for Marketing in the Metaverse

Marketing in the metaverse offers new opportunities to engage your audiences cleverly. Imagine competing for attention on a channel with far less competition. And a chance to connect with younger audiences, create an immersive and enjoyable brand experience, and capitalize on new revenue opportunities? There’s no better time to plan your first—or next—campaign.   If… Continue reading 7 Tips to Be Ready for Marketing in the Metaverse

Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott

Listen Click to Subscribe on Your Favorite App! Notes The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing… Continue reading Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott

Liberating Your First-Party Data Ft. Cory Munchbach

Listen Click to Subscribe on Your Favorite App! Notes Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working with Fortune 500 clients from various industries.… Continue reading Liberating Your First-Party Data Ft. Cory Munchbach

How to Engage Your Target Audience in the Post-Cookie World

Engaging your target audience in the post-cookie world is not as simple as just switching out one ad platform for another. Marketers must capture first-party data, leverage high-quality third-party data, and engage with their audiences more deeply through creative tactics and immersive omnichannel experiences. Key Takeaways Listening to your audience and filtering through the noise… Continue reading How to Engage Your Target Audience in the Post-Cookie World

Data Dominance Through Software Subservience Ft. Alex Southworth

Listen Click to Subscribe on Your Favorite App! Notes Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice… Continue reading Data Dominance Through Software Subservience Ft. Alex Southworth

Marketing Strategies: Preparing for the Post-Cookie World 

Key Takeaways Even though most web browsers will delete 3rd party cookies by 2024, you don’t need to panic. Now is a great time to prepare for the shift.  The “cookieless world” is not entirely cookieless—while users will browse the web without cookies, they’re still being tracked.  Privacy is essential: people should know how much information… Continue reading Marketing Strategies: Preparing for the Post-Cookie World 

The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates

Listen Click to Subscribe on Your Favorite App! Notes Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement to chat about AI and data-driven machine learning. Whether you’re new to the topic or a seasoned pro—this conversation will leave you feeling inspired.  Synaptiq is a full-scale AI… Continue reading The Humankind of AI and Data-Driven Machine Learning Ft. Stephen Sklarew and Tim Oates

Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen

Listen Click to Subscribe on Your Favorite App! Notes Sudeshna Sen is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this episode. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna… Continue reading Transforming the B2B Customer Experience with Digital Selling ft. Sudeshna Sen

Explained: Verbal Design for Data-Driven Marketers

Verbal Design and “Data-Driven” is the Secret to Eliminate Squishy Marketing. Now that we let the cat out of the bag, will you put these concepts into play? Marketing teams of all sizes want to invest more time and money in content, which means more ads, videos, podcasts, webinars, and downloads. Thus, verbal design is… Continue reading Explained: Verbal Design for Data-Driven Marketers