Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark.
Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers. In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World
Trending topics: This week, Brian Jones is back in The Data Basement to discuss the trending topic of anti-trust and regulation.
Laura Jones is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding.
Noah Learner is the Vice President of Product for Two Octobers. He joined the digital marketing world after 20 years in cycling retail, where he built an SEO advantage for his employers using readily available tools and data.
Data storytelling is a powerful ingredient to include in your marketing mix. Sharing what you know (and how you know it) signals you are a go-to source for your customers and community. If you want to improve brand recognition, you can’t afford not to practice data storytelling. Every marketer needs an expert to cite, and… Continue reading Why Data Storytelling is Your Community Growth Wildcard (With Zontee Hou)
Key Takeaways Demystifying Data as a Service starts with a consistent process for collecting, analyzing, and sharing data across your organization. Data is abundant. Data as a Service helps your organizations simplify raw data into clear, actionable insights. Data looping, data visualization, and data mapping are crucial parts of the Data as a Service… Continue reading Demystifying Data as a Service (DaaS) for Marketing
How can you make your advertising stand out on Amazon? Yes, there are proven ways to succeed. Brian R. Johnson, Co-owner Canopy Management, stopped by The Data Basement to reveal what works—and what doesn’t. Brian is one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space. He began his work at a… Continue reading 10 Ways to Not Waste Your Amazon Advertising Budget
Listen Click to Subscribe on Your Favorite App! Notes This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group chatted about the… Continue reading Engage Customers Strategically Using a CDP
Listen Click to Subscribe on Your Favorite App! Notes This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an… Continue reading Tech Leadership During a Global Merger Ft. Brian Jones