As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve. What is a Sales Engineer? A new emerging role is the sales engineer. They have your traditional core sales skills, such as the ability to quickly build rapport, but possess a… Continue reading Sales vs. Sales Engineering: What is a Sales Engineer?
What is a cookie? Programmatic changed the game for advertising. Marketers have always placed ads based on the content being consumed by their target audiences, and programmatic allows them to target ads to people based on their detailed online browsing behavior. This is made possible by third-party cookies – data files set on consumers’ browsers… Continue reading What Does “Cookieless” Even Mean?
You’re starting with a single channel. Many B2B marketers often start by launching their campaigns in a single channel, most often email. But this historic approach is rife with wasted spend. For starters, data providers for B2B email campaigns typically deliver a high bounce rate of emails (whereas NetWise rings in at 90% deliverability on… Continue reading Why Your B2B Campaigns are Missing 95% of Your Target Audience
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and lackluster results. That’s why we want to help B2B marketers understand some of the key questions they should be asking potential data providers… Continue reading The Top 3 Questions to Ask Your B2B Data Provider.
A common question a lot of people ask when it comes to building the perfect marketing campaign is how to target your ideal customers and know you are reaching the right audience for your message and product. While obtaining this information from your own research is a start, most companies need professional data analytics help,… Continue reading How to Target Your Ideal Customer