According to Google’s latest announcement, the demise of third-party cookies—a backbone of the digital advertising industry—is coming in 2024. As we transition to a cookieless media environment, marketers, publishers, and vendors will face fragmentation. Will the transition wreak havoc on your campaign efficiency? In this post, we’ll explore what cookieless means for campaigns, the implications for… Continue reading What Cookieless Means for Campaigns
Whether you’re a small B2B tech company or a large, sophisticated enterprise, your martech stack integrations are too complicated. That’s a problem because inefficient marketing technology (martech) stacks are a massive barrier to innovation and agility. In this post, we’ll explain why most martech stacks have too many integrations, explore the myth of the perfect… Continue reading Your Martech Stack Has Too Many Integrations
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a “data broker” bucket. The reality is that this way of looking at the market is too simple. To that end we tend to… Continue reading Data Originators vs. Data Aggregators: What’s the Difference?
Marketing Eating Sales Marc Andreessen once said that “software is eating the world.” Today, we believe his prescient take on technology disruption can also be applied to marketing. In this case, we see technology, advertising and marketing eating sales. Today’s marketers have very powerful and complex technology systems that allow for digital advertising at a… Continue reading Why Marketing is Eating Sales — and What it Means for The Future.
Not All Identity Databases Are the Same If you’re a digital marketer, you’re probably hearing the term “ID Graph” more and more, especially with cookies possibly going away within the next 18 months. ID Graph stands for “identity graph,” and we’re here to shed a little light on what it is and how it works. An… Continue reading What is an ID Graph?
Thanks for reading the NetWise blog. Want to get these articles in your inbox when they go live? Sign up at the bottom. You’re not a data-driven marketer, you know it, and it’s OK! Every marketer wants to be “data-driven” but most aren’t. Most know they aren’t too. It’s easy to know if you’re data-driven,… Continue reading All Data-Driven Marketers are Engineers & Data Analysts.
Or, Why the NetWise Audience Platform Matters. Last week, NetWise unveiled its NetWise Audience Platform, and we’ve been blown away by the response we’ve received to this new tool that enables B2B marketers to tap directly into our leading multi-channel B2B marketing data. Before the launch of this tool, most B2B marketers were already leveraging our… Continue reading Why NetWise decided to democratize access to our data.
This week, after almost a year of work, we have launched our new NetWise Audience Platform Version 2.0. This seems like a good time to reflect on how we got here, so here it is, the story of NetWise and our Audience Platform. How did NetWise get started? NetWise got started over ten years ago… Continue reading The Story of The NetWise Audience Platform
Welcome to the NetWise blog. Want to get posts like this one direct to your inbox? Sign up at the bottom. Rocket Fuel Today’s most successful companies are data-driven to their core. They use data to understand their customers, improve their customer experiences, understand the ROI of their efforts, evolve their products, and continually evaluate… Continue reading Data fuels today’s businesses. Shouldn’t you be using rocket fuel?