Author: Adam Kerpelman

Head of Marketing and Communications, NetWise

Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

Being an effective marketer requires a data-driven approach. However, adopting the right mindset can be confusing. The scientific method for marketing helps you produce data-driven results and Incremental Innovation. Here’s how:   Testing is arguably the most crucial part of a digital marketer’s job today. Without it, you can’t know if your ideas are working. Scientific… Continue reading Benefits of The Scientific Method for Marketing You Can’t Afford to Ignore

The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Listen Show Notes n this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.  The average American gamer spends about $76 each month on gaming, according to a Pollfish survey of 1,000 participants ages 16-65. That… Continue reading The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.

Accelerating Sales Success with Account-Based Marketing ft. Pam Didner

Listen Click to Subscribe on Your Favorite App! Notes B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and… Continue reading Accelerating Sales Success with Account-Based Marketing ft. Pam Didner

The Web Needs Open Data to Complement Existing Data, Here’s Why

Open data supercharges data-driven decision-making. Without it, business growth, innovation, and customer intelligence would be decades behind. Data made the world wide web possible. Now, open data helps people achieve once impossible ideas. Over the last several decades, a free flow of data powered an internet economy capable of generating millions of jobs and contributing… Continue reading The Web Needs Open Data to Complement Existing Data, Here’s Why

How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson

Listen! Subscribe on your favorite app. Show Notes Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of… Continue reading How to Crush it on Amazon Without Wasting Your Advertising Budget ft. Brian R. Johnson

The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman

Listen Subscribe on your favorite app. In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out… Continue reading The Week in Digital Marketing: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman

What Makes NetWise’s Data Appealing to B2B Marketers?

Learn why NetWise’s data is different—and more helpful for marketers—than the parameters of standard programmatic buys. We have a bold statement to make: NetWise’s digital solution is as robust—if not more robust—than those offered by every other B2B data provider in the market. We are originators of the industry’s most powerful B2B data. Back in… Continue reading What Makes NetWise’s Data Appealing to B2B Marketers?

The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

Listen Subscribe on your favorite app. Mark’s under the weather, but we’re launching this sucker anyway. Meet “The Week in Digital Marketing”. It’s a show we’re testing out on the DDM podcast feed. Let us know what you think! – Adam Show Notes Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators… Continue reading The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

The Power of BYOD: Bring Your Own Data

Rocket Fuel Here at NetWise, we’ve prided ourselves on delivering rocket fuel to company’s marketing machines for more than a decade. Just a few weeks ago, with the launch of our NetWise Audience Platform, we delivered more control over that fuel to B2B marketers than ever before. Now, companies aren’t just tapping into our data via major media buying… Continue reading The Power of BYOD: Bring Your Own Data