Winning With First-Party Data in the Cookieless World

Digital marketers will experience a transformation as third-party cookies crumble in Chrome. The loss of this ubiquitous identifier (now expected in 2024) will increase the value of first-party data for brands and publishers as advertisers look for alternative ways to find and communicate with customers.    In this post, we’ll define first-party data, explain why… Continue reading Winning With First-Party Data in the Cookieless World